Kate Smith 2/6/26 Kate Smith 2/6/26

Why Ideal Client Avatars Don’t Work (And What to Do Instead)

Ideal client avatars are often overcomplicated and misleading. Learn why they don’t work for service-based businesses — and what to focus on instead to attract aligned clients.

Kate Smith 10/24/25 Kate Smith 10/24/25

Emotional Web Design: How Words, Images, and Feel Combine to Create Connection

Design websites that connect emotionally through words, visuals, and motion. Learn how emotional web design creates meaningful user experiences.

Kate Smith 10/17/25 Kate Smith 10/17/25

5 Reasons to Choose Custom Web Design Over Templates

Should you use a pre-made template or invest in custom web design? As a custom web designer and someone with a decade of experience in online marketing I have seen both sides of this coin and how it will affect your business.

Kate Smith 4/26/25 Kate Smith 4/26/25

5 Good Reasons WHY you need a website

5 Good Reasons WHY you need a website AND how a website can help you reach more people who NEED your services…

Kate Smith 1/16/24 Kate Smith 1/16/24

Where to find free stock images for coaches

Finding stock images for coaches that don’t cost an arm and a leg can be frustrating and sometimes feel impossible! I have found some amazing websites that offer beautiful images for free…