The Conversion Checklist
The Free Self-Audit Guide that helps you determine why your website isn't converting visitors into clients
You show up fully for your clients.
It's time your website showed up for you.
The Conversion Checklist is a free self-audit guide that helps you pinpoint exactly why your website isn't turning visitors into clients — and what to do about it.
No fluff. No jargon. Just clear, actionable insight into what's working, what's broken, and what's quietly costing you bookings.
Built specifically for established trauma-informed practitioners and heart-centered service providers who refuse to use manipulative tactics - but still need their website to actually convert.
Who This Checklist Is For:
Therapists, Healers and Trauma-Informed Practitioners
Service Providers DIY-ing their site
If you’re wondering “Why am I not getting inquiries?”
Anyone who wants clarity before investing in a redesign
What’s Inside the Checklist…
Design & Branding
Make sure your website feels like you - and builds trust at first glance.
You’ll review:
Whether your branding feels cohesive and creates trust
If your colors, fonts, and spacing support readability
How quickly visitors understand what you do
If your site looks polished on both desktop and mobile
Whether your design feels aligned with your audience (not trendy or cookie-cutter)
Why it matters:
People decide if they trust your website in seconds. Design isn’t about being fancy - it’s about feeling safe, clear, and confident.
Copywriting
Clear, honest messaging = more inquiries.
This section helps you check:
If your headline clearly says who you help and how
Whether your copy speaks to your client’s pain points (not just features)
If your services are easy to understand
Whether calls-to-action are obvious and inviting
If your tone sounds human, warm, and aligned (not stiff or salesy)
Why it matters:
Beautiful websites won’t convert if visitors are confused or unsure what to do next.
SEO (Simple + Non-Technical)
No algorithms. No jargon. Just the basics that actually help.
You’ll review:
Whether each page has a clear focus and purpose
If your page titles match what people might actually search for
Whether your headings are clear and skimmable
If your content answers real questions your clients have
Why it matters:
SEO is really about clarity. When your website is clear for humans, search engines tend to like it too.