What pages do I need for my therapist website?

If you’re a therapist, your website isn’t just a place to list services — it’s often the first moment of trust between you and a potential client.

Before someone ever reaches out, they’re asking themselves:
Do I feel safe here? Do I feel understood? Can I imagine working with this person?

A thoughtfully designed therapist website answers those questions quietly, confidently, and with care. If your site is missing key pages, you may be losing aligned clients before they ever contact you.

Here are the five must-have pages every therapist website needs to build trust, connection, and consistent inquiries.

1. Home Page: Your Digital First Impression

Your home page sets the tone for your entire practice. Within seconds, visitors should know:

• Who you help

• How you help

• What to do next

For therapists, clarity and calm matter more than cleverness.

A strong therapist homepage includes:

• A clear headline (ex: Therapy for anxious women ready to feel grounded again)

• A short, reassuring subheadline that speaks to the client’s experience

• A simple call-to-action (Book a consultation, Schedule a call, Contact me)

White space, gentle colors, and an uncluttered layout create a sense of safety — which is essential in private practice website design.

IMPORTANT: Keep your copy and images affirming - meaning images should showcase the goal not the problem. So many times I see therapists using really dark images related to the issue their clients are experiencing but all this does is essentially traumatize your potential client and they will move on. Images should speak to the goal and affirm hope, safety, and what they truly want to experience.

Copy should highlight pain points so that your client feels seen and heard but always include an affirming statement or bulleted list of what your clients actually want to experience after working with you. Not only does this improve your SEO but it also gives them an experience where they feel their issues and pain are being validated but there is hope to move past them.

2. About Page: Build Trust Through Connection

Your About page is often the second most-visited page on a therapist website — and it matters more than you think.

Clients aren’t looking for a résumé. Your about page really isn’t even about you. Clients looking for reassurance that you understand them.

A high-converting therapist About page:

• Speaks directly to the client’s struggles

• Shares your approach and values

• Includes credentials without overwhelming (keep this simple like a bulleted list and maybe badges at the bottom of the page such as AASECT or Psychology Today, etc.)

• Uses warm, human language that is affirming.

This is where your personality gently shows. The goal isn’t to overshare — it’s to create relational safety.

3. Services Page: Clear, Calm, and Easy to Understand

Confusion creates hesitation. Your Services page should make it easy for clients to understand:

• What you offer

• Who it’s for

• How to get started

Instead of long paragraphs, use:

• Short sections for each service that again speak to the pain AND the goal

• Plain-language descriptions - language your clients use. Ask yourself what your favorite clients say to you when they are speaking about their issues or what they want to experience and match that language.

• Clear next steps - i.e. “Book a consultation” or “Schedule your first appointment”, etc.

Whether you offer individual therapy, couples sessions, or specialized support, simplicity builds confidence.

4. Blog or Resources Page: Share Your Expertise

A blog or resources page does more than improve SEO — it builds credibility and connection.

When clients read your thoughts, insights, and guidance, they begin to trust you before reaching out.

Helpful blog topics for therapists include:

• Tips for recoving from Neurodivergent Burnout

• 3 tips to improve your sex-life

• Does online therapy work as well as in-person therapy?

From a design perspective, your blog should feel just as calming and intentional as the rest of your site.

Bonus: Blogs help your therapist website rank on Google and get discovered by new clients organically.

5. Contact Page: Make Reaching Out Feel Safe

For many clients, clicking “Contact” is a vulnerable moment.

Your Contact page should:

• Feel simple and welcoming

• Clearly explain what happens next (this could be a step by step above the form - Step 1 fill out the form below, Step 2 I will contact you within 1-2 business days to confirm our appointment or schedule our appointment, Step 3 let’s get to know eachother!)

• Avoid overwhelming forms (lots of open text fields can be emotionally taxing, try to offer choices where possible on your form and only ask a couple of questions where they will have to type out a longer answer)

.

Include the following:

• A short, supportive message

• A clean contact form or scheduling link

• Reassurance about response time

The easier and safer it feels, the more likely clients are to take that step.

Your Website Should Support Your Work — Not Complicate It

A therapist website should reflect the same care, professionalism, and grounding presence you bring into your sessions.

If your website feels outdated, cluttered, or unclear, it may not be representing the depth of your work — and that’s something you can change.

✨ Ready for a website that feels calm, confident, and aligned with your practice?
I design custom websites for therapists that build trust and attract the right clients.

👉 Book a free consultation and let’s create a website that truly supports your work.